What is remote sales coaching
Remote sales coaching is live, two-way training where an experienced salesperson watches you practise or sell over Zoom, phone or DMs and tells you exactly what to change. It is not a course you watch alone, and it is not someone recruiting you into their business. A simple way to check: real coaching passes all 4 points of the LIVE test below. She Sells, with a team in Australia and the US, coaches women (lots of mums) into closing and appointment setting roles this way.
There is a second meaning too: a sales manager coaching a team that works from home. Both are covered below, but if you want to learn remote sales yourself, the first meaning is yours. If you are still working out what the job itself is, start with what remote sales is and come back.
What is remote sales coaching? The two meanings
| Meaning 1: coaching you to do remote sales | Meaning 2: a manager coaching a remote team | |
|---|---|---|
| Who it is for | Someone learning to be a closer or appointment setter, often with no sales background | Salespeople already employed by a business, working from home |
| Who does the coaching | An experienced closer or setter running a training program | The team’s sales manager or team lead |
| What happens | Live calls, role play, frameworks, feedback on your practice and real calls | One-on-ones, reviewing recorded calls, pipeline check-ins |
| Who pays | Usually you, as a training program | The employer, as part of the job |
| End goal | A skill you can sell with, then a role | Better results from people already in the role |
The LIVE test: how to tell real remote sales coaching from content
Plenty of things get called “coaching” online. The LIVE test is a four-point check we put together to make the difference easy to spot. If a program fails any one of the four, it is something else (maybe something useful, but not coaching).
| Letter | The check | Ask this before you sign up | Fail looks like |
|---|---|---|---|
| Live human | A real person runs sessions in real time | “How many live sessions a week, and who runs them?” | Pre-recorded modules and a Facebook group nobody from the team answers |
| Individual feedback | Someone listens to your role plays or calls and tells you what to change | “Will a coach hear me sell and give me notes?” | Only generic Q&A where your own calls are never reviewed |
| Volume of reps | You practise the conversation over and over, usually by role play | “How often do I role play, and with whom?” | Lots of theory, almost no speaking out loud |
| Earnings come from selling | The skill you learn is selling a real offer for a real business | “Where does my income come from once I’m trained?” | Your “income” depends on recruiting people or reselling the same course |
The quotable version: remote sales coaching is only coaching if a live human hears you sell, gives you individual feedback, makes you do the reps, and trains you to earn from selling rather than recruiting.
Inside She Sells, the foundation program, She Launches, is built around those first three points: live coaching, role play and frameworks for closing and appointment setting. One honest note: She Launches does not include direct placement. The career program, She Soars, runs through the She Sells “Cert III in Remote Sales” certificate, and once you’re certified, our recruitment team works with you to land a role within 90 days, or your money back. You can compare both on our programs page.
Not sure if coaching is the right next step for you? Book a free call with the She Sells team and ask them the LIVE questions.
What remote sales coaching is NOT
A course you watch alone
Videos, PDFs and scripts teach you the language of a sales call, but nobody hears you say the words, so nobody tells you that you rushed the price. Content is the “what”. Coaching is the “you did this, try that”.
A sales manager
A good manager coaches, but as part of a job you already have. If you do not have the job yet, a manager is not who will teach you the basics.
An MLM upline
Brooke had her own first taste of sales in network marketing in 2014, so she says this with love: an upline’s “coaching” usually exists to help you recruit and buy stock. The US Federal Trade Commission warns that in a pyramid scheme “your income would be based mostly on how many people you recruit, not how much product you sell”. That fails the E in LIVE. There is more on the difference in network marketing vs remote sales.
A “coach” who sells you a coaching business
Some programs teach you to sell… the program itself, or to become a coach selling the same thing. A 2026 alert from the FTC on business coaching scams says if someone pitches a “proven system to make money,” it’s likely a scam, and flags promises of guaranteed income and pressure to sign up now. Real remote sales coaching teaches you to sell other businesses’ offers on their sales calls. It does not need you to recruit anyone.
Life coaching with a sales label
The International Coaching Federation defines coaching as “partnering with clients in a thought-provoking and creative process” that helps them reach their potential. Mindset matters, but a program that is all mindset and no call practice will not teach you to run a sales conversation.
What happens in a remote sales coaching session
Real coaching tends to include the same building blocks:
- A framework. A clear structure for the conversation, such as how a closer moves from questions to the offer. See how one is laid out in the remote closer sales call structure.
- Demonstration. The coach shows what good sounds like, live.
- Role play. You take a turn, often with another student playing the buyer. Awkward at first, and that is the point.
- Feedback. Specific, short notes: “you asked three questions in a row without waiting”, “you went quiet after the price”.
- Repeat. Same scenario again, with the change. Most of the learning happens on the second and third go.
Later, coaching moves on to reviewing recordings of your real calls. Role play also happens to be how many closer and setter interviews work, so the practice doubles as prep for passing a sales role play interview.
When does the answer change?
“Do I need remote sales coaching?” depends on where you are. This threshold table includes when you do not need to pay for anything yet.
| If this is you | What you probably need | Coaching worth paying for yet? |
|---|---|---|
| You are still deciding whether remote sales is even a real job | Free content: articles, a podcast, a free community | No. Learn what the job is first |
| You want the job and can give it regular practice time each week | Live coaching with role play and feedback (the LIVE test) | Yes, if it passes all four checks |
| You can’t commit regular practice time for the next few months | Free content until your schedule settles | Not yet. Coaching without reps wastes your money |
| You already have a sales job working from home | Coaching from your manager (meaning 2), plus your own call reviews | Only for a specific gap your manager can’t cover |
| You want help getting hired, not just the skill | Coaching plus a placement pathway | Check exactly what placement is included, in writing |
| Anyone asks you to recruit others to earn | Nothing. Walk away | No |
If you are not ready for paid coaching yet, She Sells also runs a free community, the “She’s Not Selling” podcast and live events such as She Sells Live in Melbourne in November 2026 (details on the events page).
Is remote sales coaching different in Australia and the US?
The coaching itself is the same: calls happen on Zoom,. What changes is the job you are being coached towards. Many remote closing and setting roles in both countries are contractor roles paid largely or entirely on commission, so your results take time to build. Tax and contractor paperwork differ between the two countries, so check the rules where you live before you start. The scam rules rhyme too. Australia’s Scamwatch lists being “required to pay a ‘recruitment fee’ or pay for training materials before you begin the job” as a warning sign of a job scam. That is about employers charging you to start a job, not training you choose, but it is a good reason to ask any program exactly what you get.
What remote sales coaching can’t do
Coaching speeds up learning. It does not do the practice for you, and it does not make commission arrive faster than the market allows. Brooke’s own first month in remote sales, in 2020, brought in $440, which is not typical and not a promise of anything. Expect the early weeks to feel clunky. That is the reps doing their job.
Meaning 2, briefly: coaching a remote sales team
If you manage people who sell from home, coaching means regular one-on-ones, reviewing recorded calls together and role playing where deals stall. The LIVE test still applies, minus the E. If you would rather hire closers or setters who have already been trained than build that from scratch, see She Sells’ recruitment service.
Want coaching that passes the LIVE test? Book a free call with the She Sells team and see if remote sales could work for you.
Frequently asked questions
What is remote sales coaching in simple terms?
It is live training where an experienced salesperson hears you practise or sell online and tells you what to change. It usually includes frameworks, role play and feedback on your own calls. A recorded course on its own is content, not coaching.
Is remote sales coaching the same as a sales course?
No. A course gives you information to watch or read alone, while coaching involves a real person hearing you sell and giving individual feedback. Many programs combine both, so ask how much of the program is live and whether anyone will review your role plays.
How do I know if a sales coaching program is a scam?
Be wary if the main way to earn is recruiting others, if income is promised, or if you are pressured to sign up today. The FTC’s alert on business coaching scams lists a “proven system to make money” and pressure to act now as red flags. Real remote sales coaching trains you to sell other businesses’ offers, not to recruit.
Do I need sales experience to get remote sales coaching?
No. Coaching for closing and appointment setting is often aimed at people starting from scratch, including career changers like teachers, nurses and retail workers. Brooke Triplett was a primary school teacher before she moved into remote sales.
Does remote sales coaching get me a job?
Coaching gives you the skill, and getting hired is a separate step. At She Sells, She Launches is the coaching foundation and does not include direct placement, while She Soars includes placement facilitation after you are certified. Whatever program you look at, check in writing exactly what placement support is included.
Results vary. Nothing here is a promise of income. See our earnings disclaimer.
